NORBERT SCHOERNER - FASHION PHOTOGRAPHER

NORBERT SCHOERNER 

Below is where the shoot to which I first came into contact with Schoerner's work, Vogue's January 2005 issue "Trans siberian express". We were tasked to explore not only to explore the photographer through his current and past works but also take an in-depth look at this shoot as it subtly links with the trend story "ACTIVE" that I have became familiar with through previous tasks.

I enjoy this editorial as each time you look at it there is more and more to discover and interpret about the image. It was not until I sourced the physical issue in the library that I truly understood the themes and contexts and developed my own clear interpretation. This being the story of a scorned woman escaping her abusive husband and exploring her sexuality through various provocative "encounters" on the express. This is what I enjoy about fashion photography, how through a few props, location and lighting it allows the imagination to run wild!

Norbert Schoerner, the German born photographer is also a profound filmmaker which is clearly evident through the narrative elements of his photography. One of his first introductions to the UK was via ID magazine which is still a prevalent magazine in the UK fashion scene today.

Schoerners work does not only extend to photography but also filmmaking. One of his latest projects is working with 360 virtual reality videos. He uses location, music and lighting to convey different moods and ideas. Norbert constantly mentions "cliches" in his interviews and how he tries to "go against the norm" of these and challenge them within his works.

SHAUN EVANS