Shopping sprees, mingling with celebs and spending other peoples money? SIGN ME UP. The celebrity styling world is an industry that I aim to (will) be apart of in the coming years, but is it really as glamorous and fab as it seems?
A stylists job isn't to just go shopping for a client and pick out outfits that match their clients style, thats a personal shoppers job. Their role is to curate a style for your client and build an image, you're pretty much building a brand. Stylists have to be very organised and plan out outfits that are for anywhere from next month to next years social functions. They look at the current situation of their client, their interests and their current style and beg the question how can I push this further? They make every choice meticulously to give off a certain image to the public as nowadays what you wear and your outfit choices speaks VOLUMES. The thought process and organisation is much more vital than nipping down to primark and whipping an outfit together.
The truth is to be a celebrity stylist you have to have guts, you are the powerhouse behind a celebrity, you are curating their brand and if you send Kim Kardashian out in capris and neon leg warmers then you could be responsible for major backlash and even her demise (even though to be honest whatever Kim stepped out in she'd look amazing and we'd all be wearing the next day). It's important for a stylist to know when to take risks, have a keen eye and stay on top of trends.
The industry is very competitive, very cut throat and very challenging.
Just as well I like a challenge.
SHAUN EVANS
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