"It's almost equally as much about who you are and how you present yourself to the client as is what you are actually presenting". Was a thought brought to the table by one of my lecturers and I couldn't agree more. This isn't to say that if you aren't wearing louboutins and a full face of makeup then you'll be told to go choke, but rather how you present yourself through body language, personality and making that special connection.
In a way the extent that we buy into other people is ridiculous. Not to say I'm not a victim of this myself but when conducting primary research for a previous project my group asked various ivy park customers why they were buying the range and nearly all said for the sheer fact of Beyonce herself! Companies realise this and hence the boom in celebrity endorsements, I have no interest in buying scented candles but get Rihanna or Nicki Minaj to endorse them and I'll have two!!
Needless to say the fashion industry is more competitive any other so being able to stand out is key. People buy into other people. People buy into credibility and likability. If two people were to present the same idea you'd obviously pick the guy that made eye contact, smiled and showed a sense of interest and passion rather than the man that looked like he couldn't wait to get the pitch over with and stared at the ground the entire time. Taking time to make sure your personality is translated into presentations and your overall first impressions is vital and I feel that this is something I want to progress further and further through the degree via the presentation opportunities.
SHAUN EVANS
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