During research into Agent Provocateur for my summative brief I found a fascination with the 90's era of AP after watching a short film looking into the store at the time via Dazed Digital. One story that singer and former AP Soho employee Paloma Faith told was one of an anonymous man that phoned up the store every friday and bought lingerie for every woman working in the store that day. The girls also took part in campaigns like the muff girls where they trimmed the initials "AP" into their vaginas and took images and displayed them in the shop windows! Regular customers also used to take the girls out for dinners and wine and dine them in exchange for their knickers.
I loved looking into these times and seeing how risqué, provocative and relaxed the times were. Nowadays if somebody did they they'd be considered as pervs or probably even charged with sexual assault! I think the free, liberating and spontaneous side of these times is whats lacking today. Everything is too formulaic and structured
SHAUN EVANS
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